Sony Cyber-Shot DSC-W530 14.1 MP Digital Still Camera with Carl Zeiss Vario-Tessar 4x Wide-Angle Optical Zoom Lens and 2.7-inch LCD (Pink) price

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Shoot more life while using Sony DSC-W530.  Capture landscapes with one touch using Sweep Panorama, get that perfect portrait with Smile Shutter, snap wider scenes using the 26mm wide angle lens, get good quality photos with 14.1 megapixels, and automatically get clear shots with SteadyShot image stabilization and iAuto; all inside a sleek little design.
Sony DSC-W530 Feature Highlights

14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor makes it possible to capture gorgeous images with superb contrast and clarity down for the finest detail. With 14.1 megapixels, you are able to create stunning, photo-quality prints up to A3+ (13×19-inch) size, or crop your images yet still come away with high resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)
Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that helps it be easy to compose shots, read menus, and view photos, even in bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical contact lens brings distant subjects closer for video recording also as for outdoor, sports, and travel photos, and Close Focus shoots close-ups around just under ½-inch from your subject. A large angle of 26mm equivalent wide-angle lens gives you to look at wider shots with the scene or group in crowded spaces.

Sweep Panorama mode
Reach past the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the digital camera within the desired direction along with the camera continuously shoots at a high speed, then seamlessly stitches the images as well as automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the digital camera will take panoramic shots of approximately 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot image stabilization
SteadyShot image stabilization compensates for camera shake and helps prevent blur through utilization of digital processing technologies.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and fewer blur. Take advantage coming from all the technology without leaving Auto mode. Kids about the playground, landscape shots, a lovely flower or perhaps an indoor birthday party; all bring about clear images without leaving auto mode.

Face Detection technology
Face Detection technology detects around eight individual faces and adjusts focus, exposure, and white balance to aid deliver crisp, properly lit images of family and friends.

Smile Shutter technology
Smile Shutter technology captures a grin the second it happens. Simply press the Smile Shutter button and also the camera does the rest. You can also select adult and child priority and indicate the amount of Smile Detection Sensitivity. Intelligent Scene Recognition is now able to supply together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles could be captured with settings optimized for your particular scene, even just in difficult conditions for example twilight and backlighting.
480p AVI VGA Movie Mode4
In 480p AVI movie mode your camera shoots 640 x 480 movies at 30 fps, which will be the format when working using a PC. Users can create movies  in files small enough to transfer to compatible PC or Mac. Once transferred in your computer effortlessly upload media to popular photo and video-sharing websites for example Photobucket and YouTube. (Compatible computer with internet capability required)
Soft Skin mode
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the others in the shot.
Natural Flash
Conventional point-and-shoot camera flash shots just don’t capture colors the way in which the eye sees them. Natural Flash mode needs a reference shot without flash and after that uses that reference to correct the color, for far more lifelike images.
Self-Portrait Timer
Self-Portrait Timer helps take the guesswork beyond self portraits by making use of Face Detection technology to identify when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and after that snaps a picture.
Anti-blink Function
It’s frustrating to capture the perfect shot, simply to review it later and discover subjects blinked during the photo. The Anti-blink function works to help you counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording merely the photo with less squinting. If the blink is detected in other shooting modes, a warning is going to be displayed after you’re taking the shot.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help you recover shadows and highlights. The actual result is a great deal more natural images with clearer details more closely match what your human eye alone sees. DRO is specially effective when shooting backlit portraits or any scene having a dramatic contrast between background and foreground lighting. DRO Plus allows after only greater optimization by analyzing each region associated with an image and performing additional image processing.

Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different kinds of scenes and, within just 1/30th of the second, selects the correct camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight utilizing a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes just one shot with all the optimal settings. In Advanced Mode, the camera requires a photo using the optimal settings and, if in difficult lighting (low light or back light) immediately takes an additional photo with another optimized setting so you can choose which to keep.

High Sensitivity Mode (ISO 3200)
High ISO enables faster shutter speed, so you are able to take photos indoors or perhaps in low light minus the need for the flash. Additionally to High Sensitivity Mode (ISO), you can select around seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity for your shooting conditions.
Easy Shooting Mode
With Easy Shooting Mode, even beginners will take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed around the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing one to give attention to just your subject.  Since this mode works as well as Intelligent Scene Recognition, the digital camera selects the optimum setting per scene.  In addition the easy mode simplifies preview mode.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.31
Sony Picture Motion Browser software supplies a simple, intuitive way to transfer, sort, and look at your video whilst still being images on your own compatible PC. In addition, multiple output options permit you to burn your memories to DVD (sold separately), too as take advantage of one click upload to a number of popular video and photo sharing sites3.

Includes Sony PMBP (Picture Motion Browser Portable) software2
With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W530 helps it be an easy task to pre-select videos and images within the camera and conveniently upload them through the camera to a compatible PC and popular Internet sharing site3 minus the need for almost any additional software or install.
PMB requires Microsoft Or windows 7 SP3/ Windows Vista SP2/Windows 7. Not based on Mac OS.
Uploading directly on the web requires PMB Portable (ver 5.2) for Windows; (ver 1.2) for Mac software and USB cable (included), and PC with internet connectivity. Or windows 7 SP3 64-bit and Starter Edition and Windows Vista Starter Edition environments not supported.
Requires compatible wireless access point(s). Some features may count on Internet services.
Movie recording is limited to (29min segments for AVI)

Sony Cyber-Shot DSC-W530 14.1 MP Digital Still Camera with Carl Zeiss Vario-Tessar 4x Wide-Angle Optical Contact Lens and 2.7-inch LCD (Pink)

26mm wide lens with 4x optical zoom
Capture breathtaking images in Sweep Panorama Mode
SteadyShot image stabilization reduces blur
iAuto mode automatically optimizes camera settings
Face Detection and Smile Shutter technologies

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